A Data Warehouse Appliance Can Have a Huge Positive Impact on Businesses and Organizations Essay

Businesses and organizations of all sizes are becoming increasingly dependent on data analytics, and data warehouses or business analytic infrastructure has become a business critical application for many (if not most) companies. Indeed, these companies have always searched for better ways to understand their customers, and anticipate their needs. They have longed to improve the speed and accuracy of operational decision-making. Equally important as timeliness is the depth of the data analysis. Generally, the companies want to decipher all secrets hidden within the massive amounts of ever-increasing data. A data warehouse appliance, which is an integrated collection of hardware and software designed for a specific purpose typically involving the high throughput of data and analytic functions, can be used by organizations to optimize various areas of data processing. Its main intent is to supplant conventional business intelligence functions, such as warehousing, extract-transform-load (ETL), analysis and reporting. Due to its cost-effectiveness and efficiency, the data warehouse appliance has become an important segment of the data warehousing market. In this paper, I will examine the data warehouse appliances and describe its positive impact on business enterprises. Introduction Since introduced in the early 1990s, data warehouse (DW) has proven to be the key platform for strategic and tactical decision support systems in the competitive business environment today. See more: Analysis of Starbucks coffee company employees essay It has become a major technology for building data management infrastructure, and resulted in many benefits for various organizations, including providing â€Å"a single version of the truth, better data analysis and time savings for users, reductions in head count, facilitation of the development of new applications, better data, and support for customer-focused business strategies† (Rahman, 2007). The technology has become extremely important in an environment where increasing competition, unpredictable market fluctuations, and changing regulatory environments are putting pressure on business organizations. Data warehouses are also becoming the central repositories of organization/company information for data, which is obtained from a variety of operational data sources. Business applications will find data warehouses more beneficial and rely on them as the main source of information as they progress. These applications are able to perform all sorts of data analysis, with increasing customer demands for having the most up-to-date information available in data warehouses. Improving data freshness within short time frames is essential to meeting such demands. According to Hong et al, virtually all Fortune 1000 companies, today, have data warehouses, and many medium and small sized firms are developing them. The desire to improve decision-making and organizational performance is the fundamental business driver behind data warehouses. DW help managers easily discover problems and opportunities sooner, and widen the scope of their analysis. Hong also mentions that data warehouse is user-driven, meaning that users are allowed to be in control of the data and will have the responsibility of determining and finding the data they need. But however, the data warehouses have to be designed and evaluated from the user perspective in order to motivate users to be responsible for finding the data they need. Data warehouse is said to be â€Å"one of the most powerful decision-support tools to have emerged in the last decade† (Ramamurthy, 2008). They are developed by firms to help managers answer important business questions which require analytics including data slicing and dicing, pivoting, drill-downs, roll-ups and aggregations. And these analytics are best supported by online-analytical processing (OLAP) tools. A data warehouse appliance, which is the main topic of discussion in this research, is referred to as an integrated collection of hardware and software designed for specific purposes involving the high throughput of data and analytic functions. Data warehouse appliance has become an important segment of the data warehousing market, due to its cost-effectiveness and efficiency. A business or organization can use a data warehouse appliance to optimize various areas of data processing. In general, the main purpose of the DW appliance is to supplant conventional business intelligence (BI) functions including warehousing, extract, transform, load (ETL), analysis, and reporting. A data warehouse appliance can have a huge positive impact on a business enterprise. Large organizations are able to staff their data warehouse more efficiently, while assisting mid-level companies in solving business intelligence challenges. Data warehouse is fundamentally changing the way the businesses operate, as they are increasingly adopted across various companies. The purpose of this paper is to present the data warehouse appliances and how they impact businesses and organizations. In the next sections, I present a brief overview of data warehousing and the current state of BI, then I define and discuss DW appliances including its benefits, after which I describe the positive impact of DW appliances on businesses. Data Warehousing A data warehouse can basically be defined a subject-oriented, integrated, non-volatile, and time-variant collection of data in support of management’s decisions. Unlike the on-line transaction processing (OLTP) database systems, data warehouses are organized around subjects storing historical/summarized data for business requirement purposes. According to O’Brien and Marakas, a data warehouse is a central source of data which have been cleaned, transformed and cataloged so they are usable by managers/business professionals for data mining, online analytical processing, market research, and decision support. These stored data are usually extracted from various operational, external, and other database management system of an organization. DW can be sub-divided into data marts, holding subsets of data from the warehouse that focus on specific aspects, such as department, of a company. In general all data warehouse systems comprises of the following layers; data source, data extraction, staging area, ETL, data storage, data logic, data presentation, metadata, and system operations layer. But the four major components include the multi-dimensional database, ETL, OLAP, and metadata. The dimensional database applies the concept of standard star-schema including dimension and fact tables, hierarchies for drill-down, role models, aggregates and snow flaking. It optimizes database design for better performance. The ETL process involves the extraction, transformation and loading of data with appropriate ETL tools. Data integration is one of the most important aspects of data warehouse, whereby data is extracted from multiple heterogeneous source systems and placed in a staging area where it is cleaned, transformed, pruned, reformatted, standardized, combined, and summarized before loading into the warehouse. OLAP (online analytical processing) tool provides the front-end analytical capabilities including slice and dice, drill up, drill down, drill across, pivoting, and trend analysis across time. And metadata stores information (or data) about the data in the warehouse system. The components of a complete data warehouse architectural system are illustrated in Figure 1 below. Figure 1 An important characteristic about the data in a data warehouse is that they are static, unlike a typical database with constant changes. Once the data are gathered up, formatted for storage, and stored in the data warehouse, they will never change. The restriction is such that complex patterns or historical trends can be searched for, and analyzed, by queries. Data warehouses are also non-volatile in the sense that end-users cannot update the data directly, thereby being able to maintain a history of the data. A major use of the data warehouse databases is data mining, in which the data are analyzed to reveal hidden patterns and trends in historical business activity. Such analysis could be used to help managers make decisions about strategic changes in business operations in order to gain competitive advantages in the marketplace. Data warehousing is a relatively new technology that â€Å"brings the vision of an entirely new (customer-centric) way of conducting business to reality†, and can provide â€Å"environments promising a revolution in organizational creativity and innovation† (Ramamurthy, 2008). Ramamurthy also mentioned that data warehouse generally serves as an IT infrastructure technology, focused on data architecture, as it provides a foundation for integrating a diverse set of internal and external data sources, enabling enterprise-wide data access and sharing, enforcing data quality standards, providing answers to business questions, and promoting strategic thinking through CRM, data mining, and other front-end BI applications. Users of the data warehouses are from virtually every business unit, amongst which information systems, marketing and sales, finance, production and operations, are the heaviest users. Current State of Business Intelligence Business Intelligence are computer based techniques used in identifying, extracting and analyzing business data. Sales revenue by products, department, time, region or income are such examples. The BI technologies provide historical, current and predictive views of business operations. Some common functions of BI technologies include reporting, online analytical processing, analytics, data mining, text-mining and predictive analytics. As BI aims to support better business decision-making, they can also be referred to as a decision support system. BI applications often use data gathered from data warehouses or data marts, however, not all BI applications require a data warehouse. With sources from Wikipedia, business intelligence can be applied to business purposes in order to drive business value. Amongst these business purposes include measurement, analytics, reporting, collaboration, and knowledge management. BI is widely used today, mainly to describe analytic applications. According to Watson, BI is currently the top-most priority of many chief information officers. In a survey of 1,400 CIOs, from Gartner Group, it was discovered that BI projects were the number one technology priority for 2007. Watson further informs that the BI is a process which basically consists of two primary activities; â€Å"getting data in and getting data out†. Getting data in, also referred to as data ware housing, delivers limited value to a business enterprise. Organizations realize the full value of data from data warehouses only when users and applications access the data and use it to make decisions. Getting data out receives the most attention, as it consists of business users/applications accessing data from DW to perform enterprise reporting, OLAP, querying and analytics. The business intelligence framework is depicted in figure 2. Current BI infrastructure is a patchwork of hardware, software and storage that is growing ever more complex. Figure 2 – BI framework BI is continuing to evolve, and several recent developments are generating widespread interest, including real-time BI, business performance management, and pervasive BI. Data Warehousing Appliance A data warehouse is developed to support a broad range of organizational tasks. It can be referred to as an organized collection of large amounts of structured data, designed and intended to support decision making in organizations. The import of information and knowledge from a data warehouse is a complex process that requires understanding of the logical schema structure and the underlying business environment. According to Hinshaw, a data warehouse appliance, applied to business intelligence, â€Å"is a machine capable of retrieving valuable decision-aiding intelligence from terabytes of data in seconds or minutes versus hours or days†. The appliances represent the difference between decision-making using either stale data or the freshest information possible. With sources from Wikipedia, a more standard definition of the data warehouse appliance is an integrated collection of hardware and software designed for a specific purpose that typically involves the high throughput of data and analytic functions. It typically consists of integrated set of servers, operating systems, data storage facilities, database management systems (DBMS), and software that is pre-installed and pre-optimized for data warehousing. DW appliances provide solutions for the mid-to-large volume data warehouse market, offering low-cost performance usually on data volumes within the terabyte range. Due to its cost-effectiveness and efficiency, the data warehouse appliance has become a critical segment of the data warehousing market. A business or an organization can use a data warehouse appliance to optimize various areas of data processing. The main purpose of a DW appliance, in general, is to supplant conventional business intelligence functions, such as warehousing, extract, transform, load (ETL), analysis, and reporting. A true DW appliance is defined as one that does not require fine-tuning, indexing, partitioning, or aggregating, whereas, some other DW appliances use languages such as SQL to facilitate interaction with the appliance at a database request level. With reference to Wikipedia, most data warehouse appliance vendors use massive parallel processing (MPP) architectures to provide high query performance and platform scalability. The MPP architectures consist of independent processors or servers executing in parallel, implementing a â€Å"shared nothing architecture† which provides an effective way to combine multiple nodes within a highly parallel environment. A DW appliance is capable of deploying up to thousands of query processing nodes in one ppliance package, compared to traditional solutions where the cost and complexity of each additional node prevents a high level of hardware parallelism. Leveraging fully integrated data warehouse architecture, a data warehouse appliance can deliver a significant performance advantage, performing up to 100 times faster than general-purpose data warehousing systems. Maturation With reference to Hinshaw, data warehouse appliance is specifically designed for the streaming workload of business intelligence and is built based on commodity components. It integrates hardware, DBMS and storage into one opaque device and combines the best elements of SMP and massively parallel processing (MPP) approaches into one that allows a query to be processed in the best possible optimized way. A data warehouse appliance is fully compatible with existing BI applications, tools and data, through standard interfaces. It is simple to use and has an extremely low cost of ownership. The development of standardized interfaces, protocols and functionality is one of the most important trends in BI. In comparison to about a decade ago, there are a wealth of tools and applications using these standardized interfaces including MicroStrategy, Business Objects, Cognos, SAS and SPSS. And these are coupled with ETL tools having standardized interfaces such as Ab Initio, Ascential and Informatica. The appliances work seamlessly with these tools and other in-house applications. A data warehouse appliance is truly scalable. The bottlenecks are the speeds of the internal buses, internal networks, and disk transfer in BI, whereas in transactional workloads, scalability is limited primarily by CPU. Reliability, which is provided by the homogenous nature of an appliance – all parts of the system coming from a vendor, is also critical. A data warehouse appliance also provides simplicity for the administrators, in that it allows administrators spend a more productive time in troubleshooting complex database systems. And DBAs can be deployed to assist end users doing real-time BI. A data warehouse appliance offers the lowest cost of ownership as it has one source and one vendor, thereby reducing costs associated with support. Businesses and organizations will run more efficiently with the simple, efficient solution provided by a data warehouse appliance. Benefits Data warehouse appliances provide freedom to the business user. With patch-work systems, users are limited in the queries they can run due to the time required to run them. And with the time required to run a complex query reduced to seconds, users can not only run their old analysis with more iterations, but have the time to devise and run entirely new sets of analysis on granular data. With sources from Wikipedia, some researched benefits of DW appliance are briefly discussed as follows; Reduction in costs – As a data warehouse grows, the total cost of ownership of the data warehouse consists of initial entry costs, maintenance costs, and the cost of changing capacity. DW appliances offer low entry and maintenance cost. Parallel performance – DW appliances provide a compelling price/performance ratio. The vendors use several distribution and partitioning methods to provide parallel performance. With high performance on highly granular data, DW appliances can address analytics that could previously not meet performance requirements. Reduced Administration – DW appliances can provide a single vendor solution, taking ownership for optimizing the parts and software within the appliance, thereby eliminating the customer’s costs for integration and regression testing of the DBMS, OS and storage on a terabyte scale. DW appliance reduces administration via automated space-allocation, reduced index-maintenance and reduced tuning and performance analysis. Scalability – DW appliances scale for both capacity and performance. In massive parallel processing architectures, adding servers increases performance as well as capacity. Built-in high availability – Massive parallel processing DW appliance vendors provide built-in high availability via redundancy on components within the appliance. Warm-standby servers, dual networks, dual power-supplies, disk mirroring with fail-over and solutions for server failure are offered by many. Increasingly, business analytics are expected to be used to improve the current cycle, and DW appliances provide quick implementations without the need for regression and integration testing. Also, DW appliances provide solutions for many analytic application uses. Some of these applications include; enterprise data warehousing, super-sized sandboxes isolating power users with resource intensive queries, pilot projects, off-loading projects from the enterprise data warehouse, applications with specific performance or loading requirements, data marts that have outgrown their present environment, turnkey data warehouses, solutions for applications with high data growth and high performance requirements, and applications needing data warehouse encryption. Impact of Data Warehouse Appliances on Businesses and Organization Demand for data warehouse appliances is increasing, and businesses taking advantage of the benefits of this hardware range from a world-wide large-scale business to the smallest individual business. Data virtualization could be a useful partner to appliances, providing a single view of information across multiple appliances. Data virtualization is also useful because it provides a stable reporting layer during normal migration exercises, such as the circumstances during addition of data warehouse appliances to the information infrastructure. As businesses today continue to process extremely large volumes of data, there is always the need to keep data warehousing costs under control while ensuring a superior BI and application performance. Scalability, flexibility, and affordability are essential requirements for designing an infrastructure capable of supporting next-generation BI performance. When asked why the demand for data warehouse appliance is increasing, during an interview, Robert Eve (executive vice president of marketing for Composite Software Inc. ) stated that it is the confluence of three primary drivers at the macro level. The first is â€Å"the well-reported information explosion, and the technical challenges involved in making this information accessible in forms that business decision-makers can easily use†. Secondly, data warehouse appliances are more affordable and appealing, as the costs per terabyte and for support are coming down. And finally, recent advancements in analytics technology, notably in predictive analytics, promise to concur with the massive data volumes. Data warehouse appliances offer numerous advantages some of which are similar to benefits. Amongst the advantages include; more reporting and analytical capabilities – data warehouse appliance are able to handle bigger and more complex query workload, if it executes queries, Cost reductions – data warehouse appliance requires a minimal amount of tuning and optimization of the database server and database design. It is also able to run most queries with a quick speed, Flexibility – it will be easier to implement new user requests if less tuning and optimization is needed. With other database servers, a new query might lead to quite a number of technical changes, such as creating and dropping indexes, repartitioning tables, etc. Sometimes, decision is made not to implement the new request at all, due to the overwhelming work. The need for these additional technical changes is less with a data warehouse appliance. Data warehouse appliances helps support impressive BI deployments. With reference to Hinshaw, real world application examples of the positive impact of DW appliance on businesses are discussed. The rapid growth of call detail records, in the telecommunications industry, creates an imposing amount of data, which makes it difficult for companies to quickly and efficiently analyze customer and call plan information. And traditional approaches have been inefficient in processing queries on even a month’s data, seriously hampering an organization’s ability to perform trend analysis to reduce customer churn and generate timely reports. However, with a DW appliance, the telecom user can analyze customer activity down to the call detail record level over a full year’s worth of detailed data. Another industry where data warehouse appliances have begun to prove their worth, and are poised to play a bigger role in the future, is the retail. Hinshaw states that Brick-and-mortar and online retailers are capturing great amounts of customer transaction and supply chain information, creating a data explosion that threatens to overwhelm an average retail organization and its current IT infrastructure. But data warehouse appliances enable these retailers to manage and analyze the terabytes of information in near-real time. They are able to use the information to effectively forecast buying patterns, quickly generate targeted promotions and optimize their inventory and supply chain. Business intelligence remains the foundation for the success of decision making in any company. And BI, itself, relies on the underlying database architecture. Eve also presents other real world examples of positive business impact among a broad range of industries. A leading worldwide convenience foods business uses data warehouse appliances and analytic applications to acquire major business benefits in two specific areas. One of which the company optimizes its international network of delivery routes, making the system more efficient and ensuring timely delivery of its products. Secondly, it continuously refines its merchandizing mix daily, on a retail basis, in order to maximize sales and margins. Major League Baseball captures information about every pitch, at-bat, and fielding play within a data warehouse appliance, using this data to predict players’ future on-field performance. This can help teams to evaluate current and free-agent talent, refine coaching and development methods, and determine salaries, hence maximizing their wins. Also, a global freight, transportation, and logistics company uses data warehouse appliances to identify behavioral patterns that indicate potential dissatisfaction within its existing customer base. The customer care group then proactively takes steps to improve satisfaction before they lose their customers. Currently, smaller data warehouse appliance vendors seem to be focusing on adding functionality to their products in order to compete with the mega-vendors. However, it is anticipated that all appliance vendors will be impacted by the trend toward an inexpensive, high-performance, and scalable virtualized data warehouse implementations which use regular hardware and open source software. Conclusion In general, data warehouse appliance is a combination hardware and software product specifically designed for analytical processing. In a traditional data warehouse implementation, the database administrator can spend a significant amount of time tuning and putting structures around the data to get the database to perform well for large sets of users. But with a data warehouse appliance, it is the vendor who is responsible for simplifying the physical database design layer and making sure that the software is tuned for the hardware. In this research, a comprehensive examination/review of the data warehouse appliances, their benefits, and how they positively impact businesses and organizations, was presented. Based on this research, the negative impact of DW appliances on businesses are negligible compared to its positive impact. And there is an increasing demand for DW appliances. I believe that, in the near future, the DW appliances will become the sole platform for all business intelligence applications and requirements. I gained much knowledge and insights from researching this topic, and I intend to further my research on future impacts of DW appliance on businesses.

Joseph Campbell: The Power of Myth

Hardness Questions: The Power of Myth Chapters 1-3 1. Myth reveals spiritual truth about the world. Why read myths? You need myths to find your truth. You have elaborate myths to compare to everyday experiences and to other myths. â€Å"Myths give a meaning to life (Campbell, 5). Mythology is a collection of stories based on one's knowledge and stories of experience. Myths are clues to life meaning. They are clues to â€Å"spiritual potentialities† or your potential to develop spiritually and finding your inner self.For example, marriage creates a transformation In us spiritually because It transforms our perspective of ourselves and our ability to sacrifice. 2. Do people ultimately seek knowledge or experience? In your opinion which is more Important In the 21st century? People ultimately seek experience. They believe seeking experience is their true meaning of life. They want something to remember and something to live for and at the same time we do this to resonate from ou r Inner self because from experience we gain knowledge.This could be a reason many of the 21st century go towards their quest for experience and not knowledge. . What is Campbell definition of â€Å"consciousness†? How does this consciousness define the role of mythology In our world? Campbell says that consciousness is something that the mind uses to guide you to a certain direction or towards a set of purposes. Consciousness is all your thoughts at a deeper level and your awareness or perception of your surroundings. Your consciousness depends on your level of energy that leads us to higher level consciousness. What leads you to these levels of consciousness?Myth. Mythology transforms your consciousness on a deeper level and to a higher spiritual level. You can not develop your consciousness without mythology 4. How does the modern Western world relate to myths? The modern world developments are myths. The example of machines is a prime relation (Campbell, 24) but they tend to take over our idea of what's true. The modern world has rejecting myths and everything about them including the fact that nature surrounds the whole concept. Modern world has a mindset that everything Is about you, which rejects mythology spiritual messages. How do we live without myths and why does Campbell claim that America is moving too quickly to become mythologies? Are these two concepts related? When you live without myths you have to figure out life by yourself. That is why America is moving too quickly to be mythologies. As Campbell would say we are focused on â€Å"news of the day' and â€Å"problems of the hour† (Campbell, 1). We lose connection to the meaning to culture and the knowledge of life. These concepts are related because it explains America's slow self-destruction without myths. Chapter 2 1 .Why do myths reflect what we know inside is true? How do myths then help us with â€Å"the public dream? Myths reflect what inside is true because we all come from the same place we go through similar life experiences. We all grow and develop. Myth also comes from our dreams. Campbell describes dream by saying, â€Å"†¦.. A dream that talks about permanent conditions within your own psyche as they relate to the temporal conditions of your life right now. † (Campbell, 47). Your dreams truly reflect your inner self and are Just spiritual information about yourself. Your dreams are myths, personal myths.The Public dream is society without its corrupt ways and its lack of mythological knowledge. Myth helps correct this because it is society dream and it unites society. That one place is having a dream and when you are on the correct path you are finding your reason and your inner self. . Why are the world's creation stories so similar? The world's creation stories are so similar because of the similar environment and the basic experiences of birth, growth, temptations, and death. This creates a sense of curiosity where we ask â₠¬Å"how? † and â€Å"why? † and some record their thoughts.These records reflect mythical reality. The same concept of nothing, paradise, and distance from the creator. Cultures like Christianity, Sari tribes of West Africa, and the Pimp Indians. 3. What is a metaphor and how does it operate in religion? How does metaphor assist one with the â€Å"Journey inward†? A metaphor is a comparison that suggests something else. In religion, Campbell says that the metaphors used are not literal. It was a metaphor and in his definition metaphors are not to be taken literally. Myths are written in a way to be discovered and unknown so it is able to awaken your inner self.It is deeper that what most people have been interpreting it as. People may believe that Campbell was undermining Christianity when he said Jesus never really ascended into heaven when in fact he was Just cracking the code. It was a metaphor. Society problem is that we don't use connotation to interpret meta phors and myths, but use denotation. . How do myths help us to connect to the spiritual world? Myths and religion share the same qualities. Myths help connect to the spiritual world. â€Å"The myth is for spiritual instruction† (Campbell, 59). Myths help us relate to other spiritual reticence.Campbell uses the example to reincarnation and now it ties into other concepts of religion also, â€Å"†¦. Dimensions of your being and a potential for realization and consciousness that are not included with the concept of yourself. † (Campbell,70). In religion, you come out a new person spiritually because of experience Just like in myth. 5. Why is good and evil promoted in mythology? Discuss the purpose of good and evil in your response. Good and evil are promoted in mythology because of duality and characteristics of life. Many have come to a closed, biased mindset that everything should be good and nothing should be evil.Some people's idea of evil could be another's idea of good. There is no true definition of â€Å"good† and what is â€Å"evil† because we all contribute to it when we live life. We do need evil without evil there is no duality. They must coincide with one another. Chapter 3 1 . What do our souls owe to ancient myths? Myths from ancient times help with transcendence and understanding our fears and yeastier of life. It complements the mind and body on a track controlled by nature because we tend to become astray as we venture through life. Ancient times have the same human development as today.We grow up being taught certain things and how to be dependent then as we grow older we have to transcend into maturity and learn to become independent. Campbell says, â€Å"†¦. Myth has to serve both aims, that of inducting a young person into the life of his world-that's the function of the folk idea- then disengaging him. † (Campbell, 87). Myths open up ideas that lead up to your inner life. Ancient myths also give us rituals. This gives us a larger idea of life instead of what we see it as. It helps us understand the mysteries greater than us.How are men and women initiated into adulthood differently? Once initiated, is there room in modern society for negotiation of responsibility? Men are to be put into manhood automatically and must learn how to provide, seek, and act as society tells them to be. Man is formed by society. Women on the other hand give life, they are life. As Campbell says, â€Å"the girl becomes a woman with her first menstruation† (Campbell, 104). He says this to point out that woman is formed by nature. I think man has to work for their manhood while woman Just become a woman by control of nature.The woman gives and nurses without effort, while man has to work for his greater being. 2. How has religious instruction become â€Å"obsolete† to many people today? (focus on idea of ritual) Rituals help people grow and develop into appropriate individuals in socie ty. Today they have been ostracizes and are not followed correctly. As Campbell says it perfectly it is now â€Å"dumped down† and â€Å"lacks of substance† (Campbell, 104). Myths help us understand things that are more prominent than ourselves. We must enders an the overall picture bettor we truly understand ourselves.

Challanges Young Adults Face Essay

The general purpose of this speech is to show the various problems affecting young adults today. They pose a major risk to the lives and well being of the individuals and their families. The specific purpose for the speech is to create an overall understanding of the circumstances that have left young adults vunerable to these problems and, the measures it will take to remedy the problem. In the society that we have grown up in, the youth are continuing to face numerous problems that ultimately hinder their development and there lives. These problems require immediate attention from all aspects of life and, we need to come up with a solution to help young adults with their personal and professional development. Introduction: A. Did you know about 16 million girls aged 15-19 give birth each year? B. In the United States 86% of 14 year old have tried alcohol and 5% have used drugs. C. There are 12 types of bullying in the Us that have been recognized. Body: A. Pregnancy is affecting young adults more each year. 1. The peer pressure and lack of sexual education has caused adolesent pregnancy to become more apparent. 2. The society we are shown is teaching young adults that it is ok to parent a child no matter what age you are. B. Alcohol and drug abuse is increasing at a high rate among young adults. 1. The demands and frustrations of this society cause many young adults to find themselves engaged in excessive alcohol consumption or drug abuse. 2. Drugs and alcohol have been made easily available to young adults, which has aggravated the drug and alcohol problem. C. Bullying has taken an unexpected rise in young adults recently. 1. Bullies can come in all shapes, ages, and sizes. 2. It has been proven that one out of four people have or will bully someone. Conclusion: Pregnancy, alcohol and drug abuse, and bullying are major challenges confronting young adults today. Speaking from experience and perceptions, I have found that numerous factors have contributed to these problems. They have shown to hinder their personal development and compromise their relationships with other members of society. we need to take action and address these rising issues.

Reflecting on critique Assignment Example | Topics and Well Written Essays - 1000 words

Reflecting on critique - Assignment Example We try to freeze the moment with the help of photography, capture the history that is why photography is something that shows us what happened and will never repeat again. That is why the art of photography as a genre is complicated in terms of time, authenticity, and artistic value. Photographic image is completely different from all the other types of images as it possesses great power and potency. It is capable of telling a story, serving as the evidence of the event or a person and at the same time retrieved from the context it can become a pure visual form. Traditionally photography served as a means of documentation of social and family life, and as soon as it appeared it became a privilege of certain classes. For a long time any portrait photography remained a luxury, an exclusive thing, a product that emphasized social status first of all and was affordable only to higher classes of society. Miniature or big family portraits adorned bedrooms of those who could afford going to salons to take a picture (Tagg, 1988, 53). In a broader sense documentary photography aimed to depict such events and circumstances that were inaccessible or not easily accessible. Documentary photography flourished during historically important events initially, such as American Civil War for instance, when whole photography archives were created. That type of photography was based on the principle of objectivity and trustfulness, and photography was and still remains a means of information transfer for a long time. With media empowering photojournalism became a separate type of documentation based on the capacity to demonstrate the information that is unknown or hidden (Stapp, 2007, 691). Later photography became a pure visual art in which depiction of reality and its documentation has lost its primary significance. Fashion, travelling magazines made artistic photography goods for selling. Photography has turned into a product as people learned how to evoke the

Alienation and Emancipation Essay Example | Topics and Well Written Essays - 500 words

Alienation and Emancipation - Essay Example This thesis was presented in the broad frame of the doctrine of political alienation. The theme of economic alienation was broached in a separate concluding section of the article. Here he offered a trenchant formulation of the idea that the economic life in the 'state of egoism' is a practical religion of money-worship. He gave the religious analogy a special new twist and emphasis by calling the practical religion 'Judaism'. This may have been prompted by Hess' reference to the 'Christian merchants and Jewish Christians'. It capitalized upon the fact that the German term 'Judaism' (Judentum ) had the secondary connotation of 'commerce'. So Marx describes Judaism or commerce as a religion in which money is the god: 'What is the worldly cult of the Jew Huckstering. Who is his worldly god Money. ' And further: 'Money is the jealous one God of Israel, beside which no other God may stand. Money dethrones all the gods of man and turns them into a commodity. Money is the universal, independently constituted value of all things. It has, therefore, deprived the whole world, both the world of man and nature, of its own value. Money is the alienated essence of man's work and his being. This alien being rules over him and he worships it.' (Karl Marx's, 1959). Following Hess, Marx conceives the practical religion as a material form of self- alienation corresponding to the spiritual form as analyzed by Feuerbach: 'Selling is the praxis of externalization.

Idea paper Pre-thesis proposal Essay Example | Topics and Well Written Essays - 500 words

Idea paper Pre-thesis proposal - Essay Example For example, in a study conducted by April Saathoff, she mentioned that some physicians find the system too difficult to use, while others find it demeaning to enter orders in the system, a job typically allotted to ancillary staff (Saathoff, 2010, p.72). Recent research highlights the benefits that CPOE offers and reiterates that health care organizations must utilize information systems in order to ensure sustainability and continued development. There is a recent consensus on the capability of CPOE to reduce common order errors, but many professionals say that it is not the cure-all solution to all the ills of the health care system. To ensure the success of CPOE implementation, three things must be done: â€Å"(a) [ensure] culture change that allows for risk-free reporting of errors by employees, (b) the use of technology and CPOE systems, and (c) smaller incremental changes [which could potentially affect physician efficiency]† (Sengstack & Gugert, 2005, p.39). When creating an implementation plan, administrators must consider not only the technical requirements of implementation, but also a factor in physician acceptance of the system. If concerned health care personnel do not use the system, then there is no use to impl ement it. It is important for administrators to create a plan assuring cultural change so that health care professionals will gain motivation in learning the CPOE system and utilizing its features to ensure improved service delivery. The purpose of this study is to understand how the hospitals managed change and ensured that physicians will participate in the use of the CPOE system. Through this study, other health care organizations can gain insights on how they can deal with physician resistance as well as gather insights on the best practices in change management. Its main research question is â€Å"How can health care organizations ensure strong physician participation in CPOE

Phoenix one supersonic airplane Essay Example | Topics and Well Written Essays - 1250 words

Phoenix one supersonic airplane - Essay Example It can be done by reducing the direct operation costs, extension of the operating range and at the same time conserve the existing investments in crew training and maintenance procedures. To the manufacturers, it would allow for its production a minimum capital cost. The design of the airplane is model B. Selecting this model would be beneficial to both the society and the company as it reduces air pollution hence conserving the environment. If the board approved commencement of the project, following would take place. There would be a reduction of harmful acoustic effect on the airport environment, increase in the operating range, reduction of the fuel consumption, and aerodynamic improvements (Concorde technical specs, 2014). Aerospatiale prepared a report through the chair and managing director Jacques Mitterrand to the Frenched secretary of state to transport Mr. Cavaille. The report was about a proposal investigation of an improved version of Concorde by the name of Concorde B. The report further explained on the quality of work done and the knowledge possessed by the Aerospatiale Company. The report also gave the go-ahead to an exploratory study that was already being done to upgrade the capability of current Concorde design. As an investment project, the Concorde B model will reduce the monopolistic market, which is only dominated by Anglo-French project. The project will also ensure the company participates in the second-generation supersonic aircraft (Concorde technical specs, 2014). The project approval will confirm an economic interest for the company, which led to the improvement of the Concorde. The project is also favorable to the manufacturer as it allows the company to perform these improvements at a minimum capital cost. The investment project will be environmental friendly as business operations are expected to be ethical. The model will reduce the harmful acoustic effect on the airport environment.

Case study Example | Topics and Well Written Essays - 1250 words - 11

Case Study Example This paper explores this question with reference to the Wal-Mart’s adoption of a computerized scheduling system from the Kronos. Wal-Mart is faced with the ethical dilemma of adopting a computerized scheduling system for its employees, which will speed up the scheduling of its employees’ work shifts. The advocates of the rights of workers were strongly against the move arguing on the impacts the adoption of the computerized system would have on the lives of the workers. It is imperative to point that the store managers, who manually carried out the schedule arrangement, traditionally carried out the intended work of scheduling workers at the Wal-Mart’s big box stores. The store manager’s decisions were based on previous year’s weekly sales data and the store promotions. The process of scheduling the employees was traditionally a time consuming process that took the store managers a full day. It is significant to note that the manual scheduling of the employees by the store managers was an expensive endeavor given the fact that Wal-Mart operates a number of stores. The labor intensi ty that was required to schedule the Wal-Mart employees manually produced marginally beneficial results to the company, thus expensive. The use of the computerized system of scheduling employees in Wal-Mart the overall productivity of the scheduling process was achieved within a short time for all the stores. The adoption of the Kronos scheduling system is of great benefit to the company due to its flexibility, cost efficiency, cost effectiveness, as well as improved productivity. It is also significant to note that the store managers, with the adoption of the computerized scheduling system, can now concentrate on the effective management of their respective stores. The computerized employee scheduling system by the Kronos has an efficient system of tracking transactions, sales by individual stress, customer traffic, and

Review of the Literature Research Paper Example | Topics and Well Written Essays - 1500 words

Review of the Literature - Research Paper Example â€Å"Relationship between psychiatric nurse work environments and nurse burnout in acute care general hospitals (Hanrahan, 2010).† The article analyzed the degree to which organizational components of the inpatient psychiatric situations are connected with psychiatric staff burnout. Organizational parts were measured by an instrument supported by the National Quality Forum. This study furnishes a percentage of the first confirmation that the nature of the inpatient psychiatric medical attendant work environment is connected with word related push of psychiatric attendants (Hanrahan, 2010). Nonetheless, prospective studies are required to confirm if quiet aspects alter these relationships and if tolerant conclusions are influenced by organizational variables of the forethought environment and psychiatric medical attendant burnout. Therefore, the organizational elements analyzed in this study are modifiable. Hence, supervisors can utilize the organizational elements distinguish ed as a part of this study to center quality change programs. For instance, modifiable organizational components incorporate esteeming the commitment of medical caretakers captivating the attendants in dynamic quality change projects, guaranteeing administrators are talented, distinguishing and tending to issues that show riffs in medical caretaker and doctor joint efforts and furnishing the satisfactory psychiatric medical caretaker staffing (Hanrahan, 2010). The MBI and the PES-NWI could be utilized to measure advance in these regions. Enhancing inpatient psychiatric attendant practice situations will help to draw in new attendants and hold the individuals who are right now in the workforce. In â€Å"The Relationships between Attitudes toward Seclusion, Staff Satisfaction, Levels of Burnout and Therapeutic Optimism in a District Health Service (Dares, Happell, Russell, Cokell, & Gaskin, 2012).

Physical and Social Developement of Adolescents Issues Essay

Physical and Social Developement of Adolescents Issues - Essay Example This paper aims at exploring different issues related to physical and social development of adolescents and the impact of those developmental changes on them. The adolescence period is featured by dramatic physiological changes that in practice leading them to move forward from a child to an adult. Hence, adolescence period is a transitional period, where an individual reaches to the physical maturity. This period distinguishes among males and females quite evidently by developing sexual characteristics, however, the secondary sexual characteristics become visible during prepubescent period. In the prepubescent period, a female may begin to develop her breast buds around the age of 8 years, which take the mature shape with full breast development during late adolescent phase. Apart from that, public hair growth - armpit and leg - has been observed during 9 to 10 years, where the distribution pattern becomes prevalent at the age of 13 to 14 years. Another significant physical change occurs in adolescent females with the menarche2. In general, the menarche occurs after 2 years of prepubescent changes. A female may undergo menarche at early at the age of 10 years and as late as 15 years. However, the puberty is not identified with a sudden onset of pubertal changes in case of males, as it happens with females with menstrual changes. In case of males, the scrotal and testicular changes occur during 9 years of age along with a lengthening of penis size, whereas it reaches to its adult size around 15 - 16 years of age. Public hair growth in the areas of armpit, leg and face is noted at the age of 12 years, whereas it reaches to its adult distribution at the age of 15 to 16 years. The occurrence of nocturnal emissions3 in around every 2 weeks interval consisting of seminal fluid may define the onset of puberty among male adolescents. This typically occurs during the age of 13 years to 17 years. A contemporaneous brisk of growth in height is noticed between ages of around 10.5 to 11 years and 16 to 18 years, with a peak period characterized around the age of 14 years. Another significant change in males occurs with the changes in voice which is usually parallel to penile development, whereas the occurrence of nocturnal emissions corresponds with the peak period of height spurt. Social Development The radical and dynamic changes both at physical and psychological level throughout the adolescent period make it typically distinct from other phases of development. An adolescent, irrespective of gender, experiences an individualized form of self consciousness, sensitivity about the surrounding environment and an increased concern over one's own body image along with excruciating evaluation between own self and peers. An important aspect of the psychosocial development contributing to the adolescence period is adolescent egocentrism. According to Elkind (1967), adolescent egocentrism includes a belief system carried by adolescents that makes them to consider as special and unique which is accompanied with the accomplishment of new psychological abilities. Adolescent egocentrism is characterized with an imaginary audience with an increased self consciousness. Adolescents consider that their people in their surrounding areas, especially peers, observe their activities,

Emergency Nursing Assessment Framework Assignment

Emergency Nursing Assessment Framework - Assignment Example Within the nursing process, use of the stated framework has been demonstrated to be effective as a contextualised framework relevant to emergency conditions. This framework consists of 5 steps of history taking, potential red flags, clinical examination, investigations, and nursing interventions (Curtis, Murphy, Hoy, & Lewis, 2009). The inspection of his chest revealed intercostal muscle recession, and auscultation revealed diminished air entry at both bases of the lungs with crackles audible in the right base. The respiratory rate was higher than the baseline at 28 per min with deep and laboured breathing. His SpO2 was 89% on Hudson mask at 6 L of oxygen with elevation of PaCO2 to 54. All these information indicate that he was in acute respiratory failure (Delerme & Ray, 2008). The clinical picture indicates that this alteration in respiratory function has occurred over a short period of time. This patient was at baseline hypoxaemic indicated by his need for supplemental oxygen to maintain his oxygen saturations above 95%. Given his age and potential blood loss due to fractured neck of right femur this is expected, although the history does not suggest any chronic respiratory disease at the baseline (Calverley, 2003). This is an important part of history since quite frequently such patients develop acute respiratory failure superimposed on a chronic pulmonary condition such as chronic obstructive pulmonary disease, which is common in elderly men of his age (O'Malley, Marcantonio, Murkofsky, Caudry, & Buchanan, 2007). While initially 3 L of oxygen per min via nasal prongs ensured a 99% of SpO2 of 99%, postoperatively in 2 days' time, his condition deteriorated. The assessment while trying to reach a diagnosis must include an attempt to determine causes for such changes. Although high temperature of 38.5 degrees Celsius may contribute to higher rate of breathing, the laboured breathing and findings at auscultation strongly suggests respiratory failure, which is further confirmed by rise of PaCO2 to above 50 (El Solh & Ramadan, 2006). While a fall of PaO2 to below 50 is expected, given his oxygen supplementation, this may not occur always unless there is severe respiratory failure. As expected the pH is 7.30 which is less than 7.35 indicating respiratory acidosis along with oxygen destaturation indicated by SaO2 of 89%, which is below normal (Antonelli, Pennisi, & Conti, 2003). The X-ray picture confirms right sided basal consolidation and collapse, which may indicate an infective episode, which per haps is the cause of this failure, since the other reason of overuse of PCA can be ruled out through the patient's statement. Q2. The doctor initially prescribed two antibiotics. The later appearance of fever and concomitant respiratory failure due to consolidation and right sided pleural effusion leading to collapse indicated that this infection has been acquired in the hospital.

A Beautiful Mind and Disability Essay Example for Free

A Beautiful Mind and Disability Essay A Beautiful Mind is a good movie by Ron Howard, about a man that has lost his grip on what is real and what is fiction. This started when he was in graduate school and no one really noticed until his wife had him committed to the hospital. John Nash, the main character of the film portrayed by Russell Crowe, is a great mathematician that became a victim to paranoid schizophrenia. At first he does not notice the problems, and being that we are seeing everything from his prospective we do not notice them either. Only after he is admitted to the hospital by his wife do we see that some of the main people in his life are just products of his mind. As was said in the movie, â€Å"What must it be like to realize not that those you treasure and hold dear are not lost or dead but have never been? What kind of hell would that be? † This is a true tragedy that is common with paranoid schizophrenia. I guess that in reality John Nash is a man that truly exemplifies the statement that there is a fine line between genius and insanity. This is probably why his problems were not addressed for as long as they were, people overlooked them because they would lose the benefit of that genius if they were to try and fix the erratic behaviors that he showed. John Nash suffered from many of the classic symptoms of this illness. He was paranoid that people were after him, which was healthy in his classified work. He had different friends and co-workers who did not exist anywhere but in his own mind. See more: Unemployment problems and solutions essay   He started showing progressive erratic behavior towards his friends and family. In the end, right before the hospital, the fantasy realm was what was real to him and the real world just the work of fiction. I agree with the movie that he was suffering from paranoid schizophrenia. However, if he was forced to continue the treatments of the times I believe that he would have fallen even further. While on the medications you noticed that he was becoming depressed which ould have lead him to Manic Depression, and I can only imagine what continued insulin shock would have done to his mind and body. None of good I am sure. There were some major people in his life. The first was Charles Herman his Princeton roommate, William Parcher his boss with the Department of Defense, Alicia Nash his wife and Martin Hansen his main rival at school. He was close to Charles his best friend since college and worked well with William his boss at the Department of Defense, the only problem neither of them existed. Alicia became estranged from him because of his illness, but his brilliance was also what she loved about him as well. After his diagnoses his main true friend was the Dean at Princeton, his old rival Martin. When John stopped taking his medication and was looking to return to society he allowed him to use the library everyday to work on his problems and math in peace. Then once he thought he wanted to teach again he had the faith to talk the board into letting him teach. The two most helpful people to John Nash were his wife, Alicia and his old rival Martin. They believed in him when no one else would or thought they should. John was able to cope with his illness in the end because he had a break thru that his friend, Charles’ niece never aged; therefore she and they could not exist. This allowed him to start ignoring them and start functioning again in the real world without his medication. After dealing with my husband’s mother I believe that Russell Crowe should have won the Oscar, the SAG, and the Golden Globe for his realistic performance of a man that has lost his grip on the world around him. He not only showed you the ups and downs of this illness but he showed you that there is hope for everyone that has to deal with these problems daily. I also believed that this film helped bring to light how outdated some thoughts on mental illness can be and what is possible when you look beyond the surface and see the person underneath.

Criminal Liability and GBH Problem Question

Criminal Liability and GBH Problem Question From a brief review of the facts it seems that Aisling may be charged for criminal liability under non-fatal offences against the following; Charles, Bernadette Dan. However, Aisling must realize that the prosecution would have to prove each and every element of the beyond reasonable doubt, Woolmington v DPP[1]; which is a very high standard to achieve. S.39 of the Criminal Justice Act (CJA) 1988[2] defines common assault battery as summary offences, and consequently a person proven guilty of either is liable to a fine and/or imprisonment for not more than 6 months. The prosecution, will likely assert that Aislings words constituted an assault to Charles. For such a charge to carry any liability, the prosecution will have to prove that Aislings intentional words caused Charles to apprehend impending unlawful force. The House of Lords (HOL) made it clear in Ireland [3], that words can on their own constitute an assault; as per Lord Stern. Moreover, Aisling cannot take up the defense , that she did not intend to threat Charles, but rather just wanted Charles to leave; consequently, her act of saying the words is enough evidence for a charge of assault, Logdon v DPP [4]. However, in this case, the whole conviction rests on the fact that did the victim apprehend immediate unlawful personal violence? because if Charles did not feel threatened at any moment during his conversation with Aisling, then such a conviction may not stand against the defendant. The court cleared that in situations where an assault to person is not possible, words alone could not suffice to carry any liability; Tuberville v Savage [5]. Conversely, it is necessary to understand that for a charge of assault, it is essential to prove that the victim had an appreciation of imminent harm from the defendant; it is not enough to show that as the result of the defendants actions the victim developed fear that they might be harmed on some time later in the future. Thus, it seems unlikely that such a charge would carry any liability under s.39 CJA 1988. Lastly, the prosecution must prove that Aisling either intended or was reckless to the fact that her words could apprehend imminent unlaw ful violence to Charles; Venna (COA)[6] affirmed by HOL in Savage and Parmenter [7]. This seems quite self-evident given the fact, that she intended to use those words so that Charles would leave the birthday party. As for Aislings criminal liability towards Bernadette; she may be charged on two accounts; firstly, the injury to the foot, sustained by Bernadette; Aisling may be charged under s.20 OAPA for maliciously wounding or inflicting GBH. For such a charge the prosecution must prove that the defendants actions or omissions, wounded the victim; and as per the decision in C (a minor) v. Eisenhower[8], wounding entails à ¢Ã¢â€š ¬Ã‚ ¦ a break in the continuity of both layers of the skin. Both the dermis and epidermis must be broken. However, it is noteworthy to mention that generally, minor wounds are charged under s.47 OAPA, but considering the evidence that Bernadette lost a lot of blood and required ten stiches, it is fair to assume that this criminal charge will fall under s. 20 OAPA. As far as the Mens rea is concerned, the prosecution must establish that Aisling either intended or was reckless to the fact of causing the injury/ies. Lord Diplock in Mowatt[9] made clear the correct interp retation of maliciously; and later affirmed by the HOL in Savage Parmenter[10]; that it does not matter whether the accused foresaw that their unlawful act could not cause harm to such a gravity, i.e. serious harm. All that was essential was that the accused anticipated à ¢Ã¢â€š ¬Ã‚ ¦some physical harm to some person, albeit of a minor characterà ¢Ã¢â€š ¬Ã‚ ¦. And from the facts, it is palpable that Aisling noticed the broken glass and the danger it may cause to the guests who were about to play blindfolded, but neglected the danger which she created, anyways. Such recklessness is covered by the test laid down by Lord Diplock. And, in Caldwell[11] Lord Ackner affirmed that the prosecution must prove the defendants intention or foresight, of his actions causing harm. Aisling second charge will be for the punch, which although was meant for Dan but landed on Bernadette; s.47 OAPA Assault occasioning actual bodily harm (ABH) provides for imprisonment for a term not exceeding 5 years. The prosecution must firstly, establish that there was a common assault, both assault and battery; DPP v. Little[12]; and this assault or battery resulted in occasioning ABH to the victim. Here, Aisling tried to punch Dan, but he ducked and the punch was received by Bernadette, which is battery; the actual unlawful force towards the victim, without their consent, Fagan v MPC[13]. The prosecution must establish that there was an application of force; Collins v Wilcock[14]; Goff LJ stated à ¢Ã¢â€š ¬Ã‚ ¦ that every persons body is inviolateà ¢Ã¢â€š ¬Ã‚ ¦. Any touching of another person, however slight may amount to a battery. ABH is defined in Miller[15], as including any hurt or injury calculated to interfere with the health or comfort of the victim. The 1994 Charging Standards guidelines provides a scale to determine ABH [16]. Secondly, the persecution must establish causation; that the application of force, occasioned the bodily harmed suffered by the victim. The test to establish legal causation would require the prosecution to prove that Aislings actions; i.e. punching, was the operating substantial cause of the suffering to Bernadette; Pagett Cheshire[17]; which is evidenced by the fact of the eye bruising and discomfort which lasted for 3 days. However, it must be noted that Aislings defense cannot rely on the fact that Aisling never had the necessary mens rea of punching Bernadette, as the doctrine of transferred malice will come into play and effectively transfer the mens rea of the offence from Dan to Bernadette; Latimer[18] where the defendant was held liable for injuries to a third party bystander, when the accused tried to hit the original victim but missed had hit another third party bystander. Aisling intentionally hit Dan with a vase on the head, because of the remarks he passed on her; thereby causing head injuries which caused Dan to suffer a coma for several weeks. The prosecution will push for a conviction under s.18 OAPA GBH with intent. They will, first have to prove that Aisling inflicted or caused the injuries to Dan; Wilson[19], thus it must be proved that was the defendants actions were the operating substantial cause for the injuries sustained by the victim; Cheshire[20]. Secondly, the prosecution will have to establish that the harm suffered by Dan was really serious harm, as per the HOL in DPP v. Smith[21]. Thus, in Bollom [22], the COA held that the jury must consider the age, health and the entirety of the injuries; in deciding whether the injuries sustained were grievous or not. The 1994 Charging Standards provides guidelines to determine GBH in injuries [23]. Lastly, the prosecution must establish Aislings necessary mens rea and must prove that she inte nded to cause serious harm/ GBH to Dan. As it is factually evident that she hit the vase with full force, at Dans head, it is presumable that she must have foreseen some really serious harm coming to Dan. But for a conviction under s.18 OAPA, specific intent to cause grievous bodily harm or to resist arrest is required and recklessness or foresight is not sufficient. Similarly, in Ismail[24]; the court found the defendant liable for GBH with intent, where he threw acid on the victims face, thereby causing injuries and blinding. Ultimately, it will be up to the jury to decide the question of intention guided by these principles, finding Aislings criminal liability towards Dan. (1301 Words) Bibliography Criminal Law: Text, Cases, and Materials By Jonathan Herring, 6th Edition. [1] Woolmington v DPP [1935] AC 462 [2] Section 39 of the Criminal Justice Act (CJA) 1988 http://www.legislation.gov.uk/ukpga/1988/33/section/39 [3] R v. Burstow, R v. Ireland [1997] UKHL 34 [1997] 4 All ER 225, [1997] 3 WLR 534, [1998] 1 Cr App R 177, [1997] Crim LR 810. [4] Logdon v DPP [1976] Crim LR 121 (DC). [5] Tuberville v Savage [1669] EWHC KB J25, (1669) 1 Mod Rep 3, 86 ER 684 [6] Venna (COA) [1975] 3 All ER 788 (CA). [7] Savage and Parmenter [1992] 1 AC 699, 736, per Lord Ackner. [8] C (a minor) v. Eisenhower [1984] QB 331 [9] R v. Mowatt [1968] 1QB 421 [10] Savage and Parmenter [1992] 1 AC 699, 736, [11] R v Caldwell [1982] AC 341 [12] DPP v. Little [1992] QB 645 [13] Fagan v MPC [1969] 1 QB 439 [14] Collins v Wilcock [1984] 3 All ER 374 [15] R v Miller [1954] 2 QB 282 [16] à ¢Ã¢â€š ¬Ã‚ ¦loss or breaking of teeth, temporary loss of sensory function, extensive or multiple bruising, broken nose, minor fractures or minor cuts requiring stitches. The 1994 Charging Standards http://www.cps.gov.uk/legal/l_to_o/offences_against_the_person/#a03 [17] R v Pagett (1983) 76 Cr App R 279 R v Cheshire [1991] 3 ALL ER 670 [18] R v. Latimer (1886) 17 QBD 359 [19] R v. Wilson [1984] AC 242 [20] R v Cheshire [1991] 3 ALL ER 670. [21] DPP v. Smith [1961] AC 290 [22] R v. Bollom [2004] 2 Cr App R 6, [23] à ¢Ã¢â€š ¬Ã‚ ¦resulting in loss of sensory function, à ¢Ã¢â€š ¬Ã‚ ¦ injuries with substantial loss of blood, injuries requiring lengthy treatment or incapacity, severe internal injuries and those resulting in significant disablement of the victim, whether temporary or permanent. The 1994 Charging Standards http://www.cps.gov.uk/legal/l_to_o/offences_against_the_person/#a03 [24] R v Ismail (1991) 13 Cr App R (S) 395, CA

Inflammatory Bowel Disease: Types, Causes and Treatments

Inflammatory Bowel Disease: Types, Causes and Treatments The digestive system plays a huge role in the survival in all living animals and our digestive system, through a series of physical and chemical changes, breaks down the food we eat into molecules that are absorbed and used by the cells in our bodies. Like many things in life, we often take advantage of the systems in our body and do not take proper care of our bodies. We only seem to pay attention to them when something is going wrong. Inflammatory bowel disease, also known as IBD, is one of many common diseases that affect hundreds of thousands of people in North America every year. Inflammatory bowel disease is not a disease in itself; rather it is a name for a group of similar disorders. The two main types of inflammatory bowel disease are known as Crohns disease and Ulcerative colitis. Both disorders cause parts of the digestive tract (most commonly the large or small intestines) to become inflamed. This paper will outline some details about inflammatory bowel disease including its causes, diagnoses treatment, life style changes made when diagnosed, and some other issues. Causes of IBD Doctors and scientists have been researching the cause, but they are still not certain as to what exactly causes them. It is believed that the inflammation caused by IBD is contributed to by three main factors. These factors are the genes one inherits, ones immune system, and a foreign substance (an antigen) in the environment. It is believed that this foreign substance is either directly causing the inflammation or the antigen triggers the bodys immune system. Once the immune system is triggered it begins to produce inflammation as an attempt to destroy the antigen, but in cases of IBD inflammation can not be controlled. Though the patients immune system begins to defend the body, it does not know how to properly stop at the correct time which may cause extreme damages to the digestive tract due to inflammation and eventually will cause ulcers (sores) 1. Other causes of IBD have to do with ones genetic make up. It is believed that IBD can be linked to ones race, family history and genes. IBD can affect some ethnic groups more than others. IBD was first believed to only affect Caucasians but recent reports have changed that view. There is a rate of 149/100,000 Caucasians that are infected in America, but Jews of European descent living in North America are 4-5 times more likely to contract the disease than people of other ethnicities2. There are also reports of higher cases of IBD in those of African descent, but there are lower infection rates in Asians and Hispanics. Studies also show that 10-20% of people who are affected by IBD will have a family history of having the disease. This means that greatest possible risk to contracting IBD is if someone in your family has been diagnosed with it before. Those who have family members who have been affected are 10 times more likely to be infected and if the infected relative is a brother o r sister, chances of getting IBD increases 30 fold3. Scientists also have come to believe that the NOD2 gene may be linked with IBD Symptoms Inflammatory bowel disease is not curable and will affect patients sporadically through out their lives. Symptoms vary from person to person when it comes to IBD and will flare up and die down at different times in a patients life. The most common symptoms are diarrhea, cramps and rectal bleeding. IBD can also affect ones joints, eyes, and skin and some children who suffer from Crohns may experience delayed growth and sexual development. IBD is a disease that will affect a patient for many years and symptoms will come and go, sometimes more severe than other times. Along with typical symptoms patients may feel other complications as well. Common complications in patients of IBD include intestinal blockages caused by swelling. The blockage will lead to narrower intestinal passages and thicker bowel walls. Medication can be used to remove these blockages, but if they are serious they may need surgery. Nutrional deficiencies may also be a complication often occurring in those who have b een diagnosed with IBD for a very long time. Their bodies will have troubles with absorbing proteins and vitamins, which may lead to a deficiency. Vitamin supplements may be needed in these cases. Sores and ulcers are also a common complication. The ulcers may cause a fistula (a hole that leads from one loop of the intestine to another) to develop. These holes may lead to the bladder, vagina or skin and may become infected. If small enough, fistulas may be treated with drugs, but if serious enough surgery may be required.5 Chrons Disease There are 5 main types of Crohns disease based on the general area that is being affected. The complications and symptoms of Crohns are different depending on what area of the intestines are inflamed. Ileocolitis: This is the most common form of Crohns disease that affects the ileum. The symptoms that come with ileocolitis include pain in middle of the abdomen, cramping, and diarrhea. Ileocolitis can also cause weight loss. Ileitis: This form of Crohns only affects the ileum, but results in the same symptoms as ileocolitis. Gastroduodenal Crohns disease: Occurs in the stomach the duodenum. Symptoms may include loss of appetite, nausea, and weight loss Jejunoilletis: Jejunoiletis causes patchy areas of inflammation in the jejunum. Symptoms include cramps following meals, diarrhea and include pain in the abdominal region that ranges from mild to severe. Crohns colitis: This form of Crohns only affects the colon and causes diarrhea, rectal bleeding, and other diseases around the anus including ulcers.6 Ulcerative Colitis There are also many form of ulcerative colitis, but they have almost the exact same symptom as some forms of Crohns disease. Ulcerative Procitis: The inflammation in located in the rectum and in mild cases, rectal bleeding may be the only symptom. In more serious cases one may feel sudden urges to go to the bathroom and tenesumus which is a term describing painful and ineffective bowel movements. Proctosigmoiditis: Inflammation is located in the rectum and the last section of the colon (sigmoid colon). The symptoms are the same of those that come with ulcerative procitis. Left-sided Colitis: Inflamation in the left side of the colon (rectum, sigmoid colon, and descending colon). Also called limited or distal colitis. The symptoms caused by left-sided colitis are pain on the left side of the abdomen, weightloss and diarreah.7 Diagnosis According to the Crohns Colitis Foundation of Canada by fall of 2008, about 200 000 Canadian8 and according to the Crohns Colitis Foundation of America about 1.4 million Americans9 have been diagnosed with IBD. IBD tends to infect those who are between the ages 15-35 years of age, but is not limited to those few. It can also occur in younger children and people as old as 70. A staggering 10% of those who are affected by IBD are under the age of 18. Because of the high rate of IBD it is important to have the disease properly diagnosed. Inflammatory bowel diseases symptoms are very similar to many other diseases so doctors must be careful when diagnosing the disease and it may take a long time. Some common tests to diagnose IBD include endoscopies examining the colon, the sigmoid colon, esophagus, or the liver and pancreatic duct. Different types of radiology test can be used as well including x-rays, CT scans, MRI, white blood cell scans, and ultrasounds. Sometimes a small piece of tissue from the infected area may be cut out for closer analysis. This can further help doctors diagnose IBD.10 Treatment As of now, there isnt any known cure for IBD. Once a patient is diagnosed IBD it is important to properly treat the disorder in order to keep ones symptoms in check. The most common form of treatment is the usage of medication. There are many types of drugs used to treat patients with IBD. Aminosalicylates are one type of drug used that are meant to subside inflammation caused by IBD and is usually used to treat mild symptoms. Asacol, ® Colazal,. ® Dipentum, ® orPentasa, ® are all examples of aminosalicylates. Corticosteroids, the second type of drug which is usually used in moderate to severe cases, are given to patients to suppress ones immune system. Prednisone and methylprednisolone are the types of corticosteroids and they can be dangerous because they may cause some long-term side effects. The third type of drug used to treat IBD are immune modifiers. These are used to heal fistulas in the intestinal tract and to help reduce ones dosage of corticosteroids. Azathioprine (Imuran ®), 6-MP (Purinethol ®), and methotrexateImmune modifiers are some examples of this. Just like many other diseases IBD can also be treated with the use of Antibiotics. Antibiotics like metronidazole, ampicillin, and ciprofloxacin, are just a few of the types that can be used. Also biological therapies can be used to treat IBD. There are many types and each serves a different purpose. For example Inflixmiab (Remicade ®) is a drug made of 75 percent human, 25 percent mouse protein and is an antibody. This antibodies function is to block ones immune system. This blockage stops the immune system from making a chemical called tumor necrosis factor-alpha (TNF-alpha), a chemical that is made by the bodys immune system to intensify inflammation within the body. By stopping the immune system from making TNF-alpha, inflammation caused by IBD can be prevented.11 Eventually medicine will not be enough to control the symptoms of IBD. 66%-75% of people diagnosed with Crohns will eventually need surgery in their lives. Surgery may be needed to repair a fistula, clear blockage in the intestines, or to remove a section of the intestines. In cases of IBD, surgerys main function is to try and keep as much as the bowels intact and helps patients live a high quality life.12 Societal issues and Life Style Changes Along with proper medication certain lifestyle changes can be made in order to reduce ones symptoms and improve overall health. Special care should be taken to make sure one is receiving a healthy diet. Often those who are diagnosed with IBD have a loss of appetite because of nausea which may lead to an improper amount of food intake. The disease also increases the amount of calories needed by the body. Also IBD causes diarrhea and is linked to problems with absorption of protein, fat, carbohydrates and water. All of these take away essential nutrients from the body and proper nutrition can help return those nutrients to the body. Also when experiencing some of the symptoms of IBD one should avoid eating any high-fiber and spicy foods because they may cause even more discomfort.13 Inflammatory bowel disease is very common among people in North America and because of this people may feel emotionally stressed when they find out they are diagnosed with IBD. This is a major societal issue because of how common IBD is. People may struggle to cope with the chronic pain accompanied with IBD. It will begin to really affect ones quality of life. Ones physical and emotional well being, self-esteem, and ability to function in social groups may be affected. Patients who are diagnosed with IBD should try to receive emotional support from their families and doctors. Though psychiatric help is not mandatory it may also be a good idea to talk to a therapist. Stress plays a role in IBD. One should try reducing stress to help avoid a flare in their symptoms. Regular Exercise, yoga, and listening to music are just a few ways to relieve stress.14 Environmental Issues Researches do not know why, but IBD is more common in areas that are more developed. Cases of IBD are usually found in the U.S. and Europe. IBD is more common in northern climate and in urban areas, rather than southern climates and rural areas.15 Societal Issues As previously stated Crohns and Ulcerative Colitis do not have a known cure and are a life long disease. IBD is treated with numerous types of medications and surgery. The problem with this is that those who are uninsured and are diagnosed with IBD must pay thousands of dollars over the courses of their life in order to pay for medicine and surgery. In fact reports from the market research firm GlobalData states that in 2008 $1.4 billion in revenue was made from sales of medication related to Crohns That number is expected to go up to $2.1 billion by 2015.16 Ethical Issues There have been cases where people with Crohns have received stem-cell transplantation. One boy was diagnosed with Crohns disease when he was 13 and had received regular treatment for Crohns. He eventually developed non-Hodgkins lymphoma when he was 20 and received a stem cell transplantation to fight the lymphoma.. He did not receive the stem cell for his Crohns, but for 7 years after the transplantation he did not have any symptoms for Crohns17.This raises a question whether or not stem cell research should be used to treat IBD. Stem cell research has raised many debates on how ethical it is. There have been many debates whether or not stem cell research should be allowed or not. Conclusion There currently is not a cure for IBD, but those who have been diagnosed should be aware of symptoms, causes, and the all the possible things they can do to improve their lives. Research is being done and scientists have been working hard to try and improve treatment for IBD and eventually find the cure. People who have been diagnosed will face some challenges, but they should go on to live long healthy and happy lives.

Science vs Aging Essay -- Research Papers Essays

Science vs Aging Thesis Statement: Health care and science resources should be conservatively allocated to our aging population, focusing on providing quality to the aging years without draining assets in a reckless attempt to extend life. Introduction: The demographic projections in the United Sates are significant. Between 1982 and 2030 the median age will move from 30.6 to 40.8 years and the proportion of the population over 65 will go from 11.6 to 21.1 percent (Committee on the Aging Society, 1985). Persons over 85 are the fastest growing age group, 21 times more numerous than in 1900 (Callahan, 1995). This is also an international issue; by 2040 most developed countries will have 30 percent of their population over 60 (Hanson, 1994). These figures demand our attention on issues of aging. Most elderly need economic assistance and are significantly dependent on lower age groups. In the 1930's most of the elderly lived below the poverty line. Social Security helped reduce this figure to 15.7 percent by 1980. 80 year-olds receive 50% percent of their yearly income from social security (Committee on the Aging Society, 1985). The rest of their income often comes from pension plans or family funds. Elderly populations consume significantly more medical resources than other age groups. In 1984 elderly were 12% of our population, but consumed 31% of medical resources; by 2040 they are expected to consume 45 %. The Federal Government currently spends approximately $200 billion on health care for the elderly, which still only covers 67% of the expenditures. The remaining 33%, or $100 billion, must be covered by elderly and their families (Callahan, 1995). These economic expenditures have social conseq... ...the Aging Society. (1985). Aging America: Health in a Older Society. Washington DC: National Academic Press. 7. Finch, C. E. (1978). The Brain and Aging. In The Biology of Aging (pp.301-309). New York: Plenum Press. 8. Fries, James F. (1986). The Compression of Morbidity. Milbank Memorial Fund Quarterly, 61: 3, 347-355. 9. Hanson, Mark J. (1994). How we Treat the Elderly. Hastings Center Report, 24:5, 4-8. PMID: 8002311 10. Harley, Calvin B. (1996). Telomeres. In Encyclopedia of Gerontology (Vol. 2, pp. 539-543). Washington DC: Academic Press. 11. Kirkwood, T. B. (1977). Evolution of Aging. Nature, 270:2, 301-304. 12. May, William F. (1996). Testing the Medical Covenant. Grand Rapids: Eerdmans Publishing. 13. Moody, Henry H. (1994). Four Scenarios for an Aging Population. Hastings Center Report, 24:5, 32-34. PMID: 8002308

Is Alcohol Harmful To Our Life? :: essays research papers

So much information about adverse effects of alcohol is known. Yet, a large number of people condone what is known to them. Overlooking the negative effects of alcohol can turn the alcohol into a deadly weapon. Alcohol can cause deaths, diseases, and family problems. Alcohol can end your life in a matter of a second. According to,  ¡Ã‚ ° Alcoholism: New Insights on Old Problem, ¡Ã‚ ± more than 100,000 Americans die from alcohol related causes (1). In fact, alcohol related deaths are five times greater than the number killed by all illicit drugs combined. When a person imbibe an alcohol, he or she becomes disoriented. When people drive under this condition, they expose themselves to a great danger. In addition, women become more easily intoxicated from alcohol than men more (2). In result, women get themselves killed from an alcohol than males. Alcohol can also cause many diseases. When you drink too much of an alcohol, you get hallucinations and memory losses. Alcohol specifically affects the control centers of the brain (Valiant 337). If people do not get help for alcoholism, the condition could be debilitated. It could eventually lead to Korsakoff ¡Ã‚ ¯s syndrome of which symptoms would be mental confusion, hallucinations, and paralysis of hands and feet (Blum 337). This disease can get worse than they already have. Finally, alcohol can lead to poor family relationship.  ¡Ã‚ °Alcohol and Family ¡Ã‚ ± states that American research found that 49% of child abusers were drinking of the time of the offense and 34% were heavy drinkers (1). Alcoholics tend to abuse children just to make themselves feel better. In 1997, Institute of Alcohol Studies estimated that there are likely to be one million children in Britain living with a parent whose drinking has reached harmful levels (2). These innocent children get beaten everyday without knowing what is going on. There are many other things that have not been mentioned. There are more diseases caused by the alcohol which we still do not know today. The death rate on an alcohol is climbing every day.

Essays --

Aleksander Pushkin, had a very short lived life, but still became the one of the most or most recognizable principal figure of literature in Russia’s history, a role with equivalence to that of William Shakespeare in the English culture. Pushkin started writing off the work of Karamzin as an inspiration and other writers construct a new, westernized language, which he used to form unique masterpieces such as â€Å"I remember the wonderful moment,† which were built upon the basis literary custom established by other famous poets such as Vasilii Zhukovskii who laid down the foundation and led the way for the pre-Romantic and Romantic texts of Konstantin Batiushkovand Evgeny Boratynskii. Pushkin influenced virtually all the major Russian writers who followed him, as well as entire movements of literature, including the texts of late classicism, Romanticism, and early Realism. His influence on Russian culture went even farther; his talents could be viewed by many through musical and theatrical works such as the operas of Tchaikovsky and Mussorgsky. Aleksandr Pushkin was born in Moscow on 6 June 1799 into a poor, but cultured aristocratic family, with a long and recognizable distinguished lineage and would create the start of Modern Russian Literature. On his father's side, he was a long descendent of an ancient noble family. On the other side his mother was one of the many great granddaughters of Gannibal, the legendary Abyssinian; most believe to be the source his African blood. Unfortunately for Pushkin, his mother took little, to no interest in the development of her son, entrusting him French tutors and nursemaids who played the biggest roles in childhood. Pushkin got acquainted with the Russian language through communication with m... ... Pushkin was the first to use everyday speech in his poetry, fusing Old Slavonic with vernacular Russian. This blend gave his works their rich, melodic quality. Alexander Pushkin as Russia's most influential and admired poet, during a time when Russia had no major impact on Literature, and most great literature was being written in English and French, revolutionized Russian literature with love poems, narrative poems, short stories, political poems, plays, novels, fairy tales, and histories. Pushkin with a unique mind, being skeptical and having a sense of irony helped him capture what it means to be Russian, winning the hearts of his fellow countrymen. His writing style contains distinctive rhythmic patterns that are difficult, or nearly impossible to translate, so non-Russian speakers have not always been able to appreciate the true beauty and power of his work.

Promotional mix Essay

Introduction: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or Eight Ps to address the different nature of services. Definition: The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix. When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features – for example, it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. 1.Product: (refers to the item actually being sold) A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. For example good will for intangible. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass-produced service is a computer operating system. The marketer must also consider the product mix. Marketers can expand the current product mix by increasing a certain product line’s depth or by increasing the number of product lines. Marketers should consider the features and benefits you offer, your unique selling points (What makes your product/service different from everyone else’s) and what potential spin-off products of services might be. Marketers should consider how to position the product, how to exploit the brand, how to exploit the company’s resources and how to configure the product mix so that each product complements the other. The marketer must also consider product development strategies. 2.Price: (refers to the value that is put for a product/ the amount a customer pays for the product) Price is a critical part and is very important of your marketing mix as it determines the company’s profit and hence, survival. Choosing the right price for your products or services will help you to maximise profits and also build strong relationships with your customers. By pricing effectively you will also avoid the serious financial consequences that can occur if you price too low (not enough profit) or too high (not enough sales). When setting a price, the marketer must be aware of the customer perceived value for the product. Your overall pricing strategy will depend on your marketing, business and lifestyle objectives. Three basic pricing strategies are: 1. market skimming pricing, 2. market penetration pricing and 3. neutral pricing. The ‘reference value’ (where the consumer refers to the prices of competing products) and the ‘differential value’ (the consumer’s view of this product’s attributes versus the attributes of other products) must be taken into account. 3.Place: (refers to the point of sale/ refers to providing the product at a place which is convenient for consumers to access) In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or ‘place’ strategy. Whether it’s a retail store, online shop or on social media ‘place’ refers to the channels and locations for distributing your product, related information and support services. This is how you will position your product or service in the marketplace. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. This may include any physical store (supermarket, departmental stores) as well as virtual stores (such as ebay) on the Internet. Being in the right location can be a deciding factor in whether a customer buys from you or not. To find out where your ideal customer is buying from it’s worth doing some market research. 4.Promotion: (this refers to all the activities undertaken to make the product or service known to the user and trade) Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. How do you promote and market your business now (or intend to)? Regardless of how good your business is, if you don’t promote it and tell people you exist, it’s unlikely you will make many sales. Compare what your competitors do for promotion, noting what does and doesn’t work for them as well as yourself. Promotion is more than selling and advertising your business. It’s about attracting the right people to use and reuse your business. There are a number of techniques to use and they can be combined in various ways to create the most cost effective strategy for your needs. This can include online, branding, public relations and advertising. The additional elements that make up your marketing strategy are- 5.People: (the employees of the organization with whom customers come into contact) Every employee in your business (if you have them) can influence the marketing of your products and services. Knowledgeable and friendly staff can contribute to creating satisfied customers, and can provide the unique selling experience that an organisation is often seeking. If an outstanding team provides a competitive advantage, then the quality of recruitment and training becomes essential to achieving your marketing objectives. Make sure you have processes and training in place to get the most out of your team. 6.Process: Process represents the buying experience the customer gets when they buy your product or service. For example, the way a fine bottle of wine is presented and served in a restaurant, the reaction of a business to a complaint or the speed of delivery in a fast food outlet. A poor process can undermine the other elements of the marketing mix. Budget airlines, for example, may offer very competitive headline prices, but if the final price is inflated by additional charges such as baggage charges and administrative fees, customers may begin to feel they have been taken advantage of. Try to document your key processes and procedures so your staff and suppliers know what to aim for. 7.Physical evidence: (pertains to how you, your products, or your company is presented in the market place) The physical environment where your products or services are sold and delivered can have a significant impact on how your customers’ experience your business. The physical environment can be the quality of the furnishings in your consulting rooms, the design of your reception area or website. Creating a positive physical environment doesn’t have to be costly – a vase full of fresh flowers or a creative window display can make a big difference. Many marketing specialists are now seeing the 4Ps as too product-oriented and have adopted the 4Cs marketing mix. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps. And there are two four Cs theories today. One is Lauterborn’s four Cs- (consumer, cost, communication, convenience), another is Shimizu’s four Cs- (commodity, cost, communication, channel). â€Å"P†category â€Å"C† category â€Å"C† definition Product Consumer Products are likely to produce as consumer orientation. Price Cost reflecting the total cost of ownership. Many factors affect Cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. Promotion Communication represents a broader focus. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the organization and the consumer. Place (Distribution) Convenience With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. Robert F. Lauterborn proposed a four Cs classification in 1993[7] which is a more consumer-oriented version of the four Ps that attempts to better fit the movement from mass marketing to niche marketing: After Koichi Shimizu proposed a four Cs classification in 1973, this was expanded to the Seven Cs Compass Model to provide a more complete picture of the nature of marketing in 1981. It attempts to explain the success or failure of a firm within a market and is somewhat analogous to Michael Porter’s diamond model, which tries to explain the success and failure of different countries economically. â€Å"P† category â€Å"C† category â€Å"C† definition Product Commodity It is not â€Å"product out†. The goods and services for the consumers or citizens. Price Cost There is not only producing cost and selling cost but purchasing cost and social cost. Promotion Communication Marketing communication : Not only promotion but communication is important. Communications can include advertising, sales promotion, public relations, publicity, personal selling, corporate identity. Place