Mcdonaldization Of Society Essay -- McDonalds Fast Food Standardizati

The McDonaldization ofIf you have ever had a meal in a restaurant (fast-food/formal dining), used an aura in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the gentlemans gentleman (Ritzer, 1996, 1). Nearly ever aspect of todays society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family (Ritzer, 1996, 1). I observed three eastern United States posture Marios Restaurants establishments while the dinner menu was being served on Saturday evenings between 6pm and 8pm to evaluate the ways in which McDonaldization has affected their company. On January twenty-ninth I visited East location Marios in London, Ontario, on February 19th I visited East Side Marios in Plano, Texas (I used to hold a job as a server at this location) and on February 26th I visited East Side Marios in Orange, California. With the diversity of locations I was equal to observe, I compared and contrasted many angles of the East Side Marios opinion. East Side Marios Restaurants Inc. is one of the millions of business that has implemented the four principles of McDonaldization, which are efficiency, calculability, predictability, and control. With the assistance of Bernard Platt, misdeed President of Marie Callenders Pie Shops, Inc., former Vice President of East Side Marios Restaurant, Inc., I will offer a condensed presentation of East Side Marios history to get you familiar with the business. East Side Marios Restaurants, Inc., is a wholly owned division of Marie Callenders Pie Shops, Inc. In 1987 a union of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side Marios Restaurants, Inc.) concept in North Miami, Florida featuring the excitement and energy of a New York City street festival, a blend of outstanding American and Italian food, a place where families felt welcome and comfortable offering exceptional value. Today operating as a separate division of Marie Callenders Pie Shops, Inc., there are a total of 38 American restaurants 11 corporate and 27 franchise and there are over 80 ESM ... ...cDonaldization.I believe McDonaldization has invaded any sector of society and as someone who grew up with McDonaldization at every corner of my life I would have to say its been productive. It has allowed society to evolve. each aspect of life has consequences and downfalls its just a matter of dealing with them. I like moving at a fast pace. Why do people have to make friends with every person they encounter? Its nice to have companionship but not from your server in a restaurant. McDonaldization has served as a directing force, another stage in our history. We adapt to every turn the world makes and change is good. When all of the aspects of McDonaldization are intertwined society runs smoothly. East Side Marios was an example of a company that followed all the rules, aimed for a goal and made it. I believe thats all that it should take in anything you do in life to make it, just follow the rules and reach for your goals. McDonaldization is a positive contribution to society.BibliographyRitzer, George. 1996. The McDonaldization of Society An investigation into the changing character of modern social life. Thousand Oaks, California Pine Forge Press.